Include some basic clip-art and text effects for those that are truly new to Flash concepts like time lines.

For animators and graphics designers that have been in the field for a while the ideas and concepts of time lines and animation tweening are standard, however for the target audience of users for this product they're the ones that don't want to have to understand Flash and those more complex ideas and concepts. With that being the case giving them something they can just "use" right out of the box by editing details or changing text would make this a much more useful tool, and through working with those examples and clip-art type files they will probably be more likely to learn, use, and recommend the software.