1. Provide help file in .chm format with search & index facility. Provide introductory tutorials with step-by-step screen shots. Documentation is most important if you want users to learn to use your software.
2. Also provide a facility to export a html file with the html code to embed the flash file. Many people don't know the html code to embed a flash file.
3. You can add many more graphic features. Use the Webplus Program sold by www.Serif.com as a model. See the array of features offered by them in graphics area. You can try to add those features.